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Wizz Air ad banned for misleading greenest choice in air travel claim

The Rise of Sustainable Aviation Fuel (SAF)

Sustainable Aviation Fuel (SAF) is a type of fuel that is designed to reduce greenhouse gas emissions from air travel. It is made from renewable resources such as waste biomass, algae, or agricultural waste, and can be used in existing aircraft engines without modification.

Wizz Air wins ASA ruling over misleading carbon footprint ad.

We will continue to work with the airline industry to reduce emissions and promote sustainable aviation fuel.”

The ASA Ruling: A Victory for Wizz Air and the Aviation Industry

The Advertising Standards Authority (ASA) has ruled in favor of Wizz Air, a low-cost airline, in a dispute over an ad that compared the carbon footprint of its flights to those of other airlines.

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