Benchmark’s buy rating on Holley is based on the company’s strong market position, its ability to execute on its growth strategy, and its potential for future growth. The brokerage believes that Holley is well-positioned to capitalize on the growing demand for its products and services. Benchmark’s report highlights several key factors that support its bullish outlook on Holley.

**Holley’s Business Model:**

Holley is a leading provider of automotive aftermarket parts and accessories. The company’s business model revolves around the following key elements:

* **Direct-to-Consumer (DTC) Sales:** Holley sells its products directly to consumers through its website and retail stores. This allows the company to control its pricing and branding, while also providing a personalized customer experience.

* Chairman Matthew E. Rubel purchased 14,493 shares of the company’s stock. * The purchase was made on June 12th, 2023, at an average price of $3.39 per share.

Holley’s core business is centered around the development and production of electronic control units (ECUs), which are the brains of modern vehicles. These ECUs control various aspects of the engine, including fuel injection, ignition timing, and emissions control. Holley’s product portfolio includes a wide range of aftermarket products, such as fuel injectors, spark plugs, ignition coils, and sensors. These products are designed to enhance performance, improve fuel efficiency, and address specific engine needs.